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Privacy Policy

Last updated: November 2025

1. Introduction

Welcome to Hearth and Home Furniture UK (“we”, “our”, “us”).
We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website or purchase from us.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

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2. Who We Are

Business name: Hearth and Home Furniture UK
Business structure: Sole Trader
Data controller: Hearth and Home Furniture UK
Contact email: hearthandhomefurnitureuk@gmail.com
If you have any questions about this policy or how we handle your data, please contact us using the email above.

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3. Personal Data We Collect

We may collect and process the following personal data when you use our website or place an order:

  • Full name

  • Billing and delivery address

  • Email address

  • Telephone number

  • Payment details (processed securely via our payment providers – we do not store full card details)

  • Email preferences (for marketing communications)

We collect this information when you:

  • Place an order or make a purchase

  • Create an account on our website

  • Contact us by email or telephone

We do not collect or process any special category (sensitive) personal data.

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4. How We Use Your Data

We use your personal data for the following purposes:

  • To process and fulfil your orders and deliver your furniture

  • To communicate with you about your order or enquiries

  • To manage your account

  • To send you marketing communications (only if you have given consent)

  • To comply with legal and tax obligations
     

5. Lawful Bases for Processing

We rely on the following lawful bases under the UK GDPR:

  • Performance of a contract – to process and deliver your orders.

  • Consent – to send you marketing emails (you can withdraw consent at any time).

  • Legal obligation – to maintain business, tax, and accounting records.

  • Legitimate interest – to respond to customer enquiries and improve our services.
     

6. Who We Share Your Data With

We only share your data when necessary to provide our services:

  • Payment processors (such as Stripe or PayPal) to handle payments securely.

  • Delivery companies (e.g., Royal Mail, couriers) to deliver your orders.

We do not sell or rent your personal data to third parties.
We do not transfer your data outside the UK.

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7. Data Retention

We retain your personal data only for as long as necessary:

  • Customer and order data: kept for up to 6 years to meet tax and legal obligations.

  • Marketing data: kept until you withdraw consent or after 2 years of no interaction.
    When data is no longer needed, it is securely deleted or anonymised.
     

8. Marketing Communications

We may send you marketing emails about our products and offers if you have consented to receive them.
You can withdraw your consent or unsubscribe at any time by clicking the “unsubscribe” link in our emails or contacting us directly.
We do not send SMS marketing messages.

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9. Cookies and Tracking

Our website is built and hosted using the Wix platform, which uses cookies and similar technologies to operate securely and function properly. Some cookies are essential for the website to work, while others (such as those for analytics or performance) are optional and only used if you give consent.

When you visit our site, a cookie banner will appear allowing you to accept or reject non-essential cookies. Your preferences can be changed at any time via the “Manage Cookies” or similar link in the site footer.

For full details of the cookies used on our site, how we use them, and how to control or delete them, please see our separate Cookie Policy

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10. Security of Your Data

We take the security of your information seriously. Measures we use include:

  • SSL encryption (HTTPS) on our website

  • Use of reputable third-party payment processors (we never store payment details)

  • Password protection and two-factor authentication for admin access

  • Regular software and plugin updates

  • Secure password storage for customer accounts

Despite our efforts, no online system can be completely secure; however, we do our best to protect your data.

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11. Your Rights

Under the UK GDPR, you have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate information

  • Request deletion of your data (where legally possible)

  • Object to or restrict how we process your data

  • Withdraw consent for marketing at any time

To exercise these rights, please email: hearthandhomefurnitureuk@gmail.com.
We will respond within one month.

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12. Handling Requests and Complaints

If you wish to make a complaint about how we handle your personal data, please contact us first so we can resolve the issue.
If you remain unhappy, you can contact the Information Commissioner’s Office (ICO):
Website: www.ico.org.uk
Telephone: 0303 123 1113

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13. Changes to This Policy

We may update this Privacy Policy from time to time.
Any updates will be posted on this page with a revised “Last updated” date.
We encourage you to review it periodically to stay informed about how we protect your data.

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